Jocelyne Daw is the author of the recently published book, Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits, part of the APP/John Wiley series on nonprofit fundraising and management. Jocelyne is vice president, marketing for Imagine Canada, the national voice for Canada’s charities, nonprofit organizations and socially conscious businesses. She has over 20 years experience as both a thought leader and innovative practitioner in the nonprofit and charitable sector. Jocelyne is a pioneer in creating cause marketing partnerships and has been recognized for her work by the American Association of Marketing. She has actively used cause marketing as an important mission based marketing and fundraising tool to advance community and business needs and programs in support of the environment, heritage, health care, and arts and culture using the principles set forth in her book. She is a frequent presenter, mentor, and teacher on the subject of cause marketing.
      When you think of cause marketing, think transformation. Think the new nonprofit and corporate relationship—partners working for common purpose with passion to achieve profits for both. Join Jocelyne Daw, author of Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits as she shows the benefits that can be derived from the growing cause marketing trend. This workshop will inspire you; change the way you think about corporate-nonprofit relationships; help you reconsider your fundraising, marketing and corporate citizenship programs.